As a business with an internet presence, the assumption can be made that you know something, or have at least heard, about seo optimization. If you are like many small businesses you might think that you can optimize your site effectively enough to increase traffic. This may be true if you know your way around the internet. but more often than not, small businesses suffer from lack of know how and that’s were hiring a seo professional can help.
With Google penalties looming in the air, so many websites are lost at how to recover or struggle with not knowing what to do to make sure your site isn’t penalized.
There are rumors that back links are dead and others that say social media is the new back link. Your average business owner on the internet reads this and jumps around trying to do what he or she thinks is best. But, the energy spent is too much. You can save time and money by doing it right the first time around, that is to consult with a professional. Someone who has a proven record of accomplishment and can give you the confidence that your site will do fine is a person you should have in your court.
- Make sure the URL to your sites are clear, concise don’t be around the bush.
- Page speed is important, especially with the mobile world. So if a visitor has to wait to see your page you just lost a potential sale.
- Have your site audited at least once a year. If you insist on doing the seo optimization yourself at least get an audit to ensure you are implementing the changes that arise and to help you avoid potential issues that could cause your site to be penalized.
Proper optimization can be complex. Keeping up with the changes is time consuming if this isn’t your area of expertise. There’s nothing wrong with handing certain aspects of your business over to a trained professional. You can look at him or her as part of your marketing team who is working diligently on your behalf.