Free Digital Marketing Plan Presentation

A Bad Review Can Sink A Small Business, But Good Digital Marketing Techniques Can Turn That Around

Free Digital Marketing Plan Presentation

A bad review in a newspaper can be devastating enough for small businesses and restaurants, but if you add online reviews, a review anyone can place to the mix you nearly triple the damage caused to a business’ digital marketing. These consumer-oriented review websites also come up in search engine’s results pages and this can expose them to a much wider and often times even quicker to judge crowd. According to many digital marketing consultancy firms the smallest of bad review, when it pops up as one of the first results can be devastating to a digital marketing campaign because it causes customers to turn to other restaurants or businesses that may not have a bad review proudly displayed by search engines.
Although they are chiefly designed to aid the consumer, these websites have the side effect of having what a popular Internet marketing agency says, is too much power and influence over small businesses. All the more reason to provide great service and goods in the first place and a smart digital marketing agency can help you fix your reputation.
A bad review is the absolute last thing a business owner wishes to hear, falling just behind the incineration of their business location. No owner wants to have a bad review pop up in a search engine either. Any digital marketing agency can tell you this. This is the kind of review that is being placed on many consumer sites like Yelp. Yelp has been for a long tome a favorite amongst businesses for digital marketing and reviews, only the good reviews preferably.
Yelp, being the hybrid of consumer advocacy and social networking helps locals search their areas for goods and services, and to place and read reviews. A relatively successful digital marketing agency and social network company can roll with a few bad reviews, if it has a vast following and customer loyalty. As any Internet marketing consultancy firm will state, a small company suffering a bad review really suffers. These reviews can make their business flourish, or they can have the opposite effect, making them flounder. When this occurs, a business may need a digital marketing consultancy firm to fix their reputation.
This is because people pay attention to online reviews and this is the deciding factor for many. Any decent digital marketing consultancy firm will be able to tell you this. Is it going to be this place or that place? A bad review or two can quickly make up the minds of skittish consumers, even if it is an unjustified complaint. Businesses now face the task of fixing their reputations through Internet marketing. Should they write counter reviews or have their customers write a review for a discount. The choices are many but what can be the best way to turn the tide of bad reviews? There may even be evidence that Yelp … Read the rest

SEO and Why It’s a Must Have Skill For Any Internet Marketer

The online marketing world is a cut throat business.

To be successful online you need an arsenal of SEO knowledge & tools to enable you to create a website that will out perform your competition.

More and more would be online marketers are learning to optimize their sites to improve their search engine rankings, so they can get their share of the “world wide web wonga” and if you ignore this crucial part of any online business you will simply get left by the wayside.

Search Engine Optimization or SEO brendale as it is more widely known is used today by all online marketers with a desire to succeed. That’s because they know there is no “quick fix” or “instant” traffic generation technique or software that actually works. “I know, I know” I bought into that crap myself many times before only to realise the only true tried and tested method of traffic generation is proper SEO. So do yourself a favour and invest in some SEO training and stop searching for that ever illusive magic bullet because there isn’t one.

When people use the Internet and search for something online 8 out of ten people will only look at page one and most of them only look at the top three. So as an online marketer your aim should be to get your website onto page one and preferably in the top three, this can only be achieved by implementing proper SEO strategies, on-page and off.

It goes without saying, that the more traffic you get to your site the more money you will make, (if you’re selling from that site that is). So it should be your priority to get your site onto page one of the search engine results.

So, what is search engine optimization, and is it imperative to your online business?

Well if you’ve read this far you will already know the answer to the second part of that question which is of course, YES! You need SEO to survive online let alone get onto page one which is where you need to be to enable your site to generate income. Search engine optimization is what enables you to drive free targeted web traffic to your site and remember this, it is the targeted traffic where you will get most of your sales from. Without SEO you will have very little or no traffic at all.

Here are some stat’s…Typically an E-commerce sites conversion rate is between 1-2% of visitors, this means if you get for example 100 visitors per day you’re going to make 1-2 sales per day, that’s between 30 & 60 per month which may not sound like much if you listen to all the hype, but really isn’t that bad at all when you think about it. Let’s take an average of 45 sales of @ $47 will give you $2115. per month. With good SEO you can multiply these figures many times.

Part one of the question again, what is Read the rest

Making It Personal 101: How To Connect With Your Customers Online

Most marketing experts know that making one’s advertising efforts unequivocally personal is an incredibly effective way to help corporate leaders win new business and keep old clients satisfied. Yet many business owners fail to implement the marketing strategies necessary to connect with their target audience in a meaningful, authentic manner that metabolizes the relationship-building process. Yet they can. Here’s how:

1. Become More Active On Social Media.

One of the best ways to make your marketing efforts personal is by becoming more active on social media. Doing so can help you communicate with your prospective customers in a casual manner that can oftentimes accelerate the relationship-building process. For example, social media channels are an appropriate medium through which to tweet links to things like a photo of you with your dog. This type of photo makes things personal by taking you out of the realm of “business owner” and into the sphere of “person.”

2. Utilize Marketing Segmentation Strategies.

In addition to making your advertising campaign personal through the use of SMO strategies, make sure that you start utilizing marketing segmentation techniques. Marketing segmentation is an incredibly powerful advertising tool that involves segmenting your clients into distinct groups based on their interests, purchasing habits, etc. Marketing segmentation makes your advertising efforts personal by ensuring that you already know the types of things your audience will be interested in. This way, an email marketing campaign can move beyond generic text and images. Instead, it will include content, photos, and other elements which advertise products or discuss issues that are already near and dear the audience’s heart.

An Important Side Note

One final thing to remember as you focus on optimizing connectivity with your target market is that online marketing is not the only way to build relationships with prospects. You can also do it offline through a wide range of out of home advertising strategies. For example, the professionals of Ultravision International are skilled in putting together high quality outdoor billboard advertising materials on behalf of their clients.

Conclusion

One of the best ways to ensure that your marketing efforts generate results is by making it personal. Utilize some or all of the techniques discussed above to start advertising your business more effectively soon.… Read the rest

Sample Article Of This Website

If you already have a new business or want to make a business, there are two basic types of business, namely business to business (B2B) and business to customer (B2C). Both B2B and B2C have very different types of effective content strategy, business models, ranging from the customer segment, marketing strategy, capital, to how your business plans in the future.

Now we will try to explain first what is the difference between B2B and B2C, then we will discuss how different marketing strategies are. In addition, we will also discuss how B2B and B2C marketing tips are then how to sell the business to the company. But before that, in order, the Writer team will invite you to know what B2B and B2C really are.

What is business to business or B2B?

Business to business or B2B are transactions that are carried out electronically or physically and occur between business entities one to another. When you see what is thick, B2B is the sale of the product or service provided by the business and is intended for other businesses, not the customer.

For example, you have a culinary company engaged in catering. Then because the business you have is a large enough catering business, so you have a target market for the company. So your catering service is for companies that have quite a lot of employees, this is called B2B because your business or service is for other companies. If your catering business is for individuals or groups, that means your business is business to customer, not B2B.

What about business to customer or B2C?

The opposite of B2B, business to customer or B2C is a business that performs services or sales of goods or services to individual customers or groups directly. In other words, the business that you do is directly related to consumers, not companies or other businesses.

For example, suppose you have a basic food business. When you sell goods to individual consumers, that means your business is B2C aka business to customer. But if you sell large quantities of groceries to other businesses, that means your business is B2B, not B2C anymore.

Broadly speaking, almost all B2C products can become B2B products, but B2B products are very little used by individual consumers directly. For example, your catering business cannot be sold individually, but you can sell basic food businesses with fellow businessmen.

Now about the differences between B2C and B2B marketing strategies

After knowing the fundamental differences between B2C and B2B, we will now discuss how different marketing strategies are. Marketing strategies have significant factors to business continuity because when you make a marketing strategy wrong, your business can lose a lot.

If you look at risk, a business or product from B2B has a greater risk than B2C. Because the product you produce must be in sufficiently large quantities, the maintenance and manufacturing costs that you have to spend are also slightly larger.
We will take the example of a catering business (B2B), the … Read the rest

Technology And Your Business: Making The Connection

One thing that savvy business owners should consider when thinking about ways to grow their organization is the importance of integrating technological strategies into their company optimization process. Luckily, there are hundreds and hundreds of technological strategies that a business owner might deploy to ensure that her or his business remains in a state of growth. Here are three of them:

1. Online Shopping.

The rise of the internet has made it easy for business owners to complete a lot of company-related tasks in the online sector. One of those tasks is online shopping. Typically, business owners need to purchase a wide range of office supplies and commercial equipment to ensure that their organizations function correctly. By purchasing the goods you need via internet, you’ll likely find that you are able to save time and energy that would otherwise have been spent traveling to a physical store. In the event that your company makes use of bakery casters, note that you can obtain them from organizations like Access Casters Inc.

2. Digital Marketing.

In addition to making online shopping an integral element of your company culture, be sure to get in the habit of marketing your brand digitally. This technique is empowering because it enables you to communicate directly with your prospects in a live, organic setting. It also enables you to provide members of your target audience with instant updates regarding sales, product launches, new store locations, and any other brand-related reality that would be of interest to your people.

Note that there are multiple digital marketing strategies you can use in tandem to increase your likelihood of connecting with your target audience and converting them into loyal clients. One of them is online reputation management (ORM). ORM is a wonderful digital advertising technique which ensures that your company maintains a pristine, positive image in the online sector. Another digital strategy that you may find effective is search engine optimization (SEO). SEO is a dynamic online advertising enterprise that involves the use of techniques like link building and keyword analysis for the purpose of making your brand increasingly visible in the online domain. A good SEO campaign can oftentimes result in your company maintaining page one ranking in the search engine results pages (SERPs).

3. Customer Relationship Management (CRM) Software.

Make sure that you couple your use of digital marketing services with the utilization of customer relationship management (CRM) software. This software is empowering because it provides you and your staff members with a central database through which to store important information such as the most recent purchases made by your clients. When staff members can continually refer to this type of information before interfacing with clients, they’ll likely be able to communicate with these individuals in a more knowledge-based manner that makes it easier to promote the right products, make sales, and keep the consumer interested in the brand.

Conclusion

Business owners who want to retain a cutting edge, competitive presence within their industry should know that … Read the rest

The Project Post-Mortem: A Valuable Tool for Continuous Improvement

Now that the team is finalizing its steps to deliver the complete project to the client, there is still one of the most important remaining parts of the project before it disbands. This is called the post-mortem analysis of the project. For most people, the name post mortem often sounds like forbidding. For most people, they prefer calling it as a project retrospective. While you may call it whatever you want, it simply refers to the description of events that took place in the project. Project post mortem gives the team of employees a chance to reflect on the overall project as well as talking about what could be done better during the next project or what went wrong to be corrected next time.

For those who love continuous improvement, post-mortems (https://www.pagerduty.com/features/post-mortems/) are a perfect tool. Post mortems are often conducted at the end of the project. However, they are also useful at the end of every point of the multi-phased projects. The project development agility is used to develop a brief post mortem at the end of the short phases of completion. This action is used to sprint or improves the chances of succeeding in the next project phases.

It takes a certain amount of trust to get an honest post-mortem among the project team members. For this reason, you will need to work for the entire remaining part of the project to be sure that you understand the concerns of the people as well as how to make them feel that they own the project for better results at the end.

Steps for Holding a Successful Post-Mortem

1. Be sure that you list the project post mortem analysis as a task in the plan of the project. When reviewing the project plans with the necessary teams at the conclusion of the project, you must be sure to explain the role of the post mortem analyses for everyone to understand.
2. You should also work to understand and reflect on the outcomes of a successful post mortem analysis as well as working backward to planning the initial meeting. You should also see who is to be included or invited. Also consider the engagement rules as well as the results you expect from the project post-mortem analysis.
3. You can decide to guide the people on how to answer the questions that arise from the project. These questions, in most cases, refer to the different project phases or some topic areas that include planning, communication, user feedback, and vendor management. If you read such questions, you will get participants develop a structure that will help them figure out the possible solutions to the issues affecting their project work.
4. If it is possible, you can try to engage a scribe or a facilitator. This provides a neutral presence for the large projects so that everyone remains in a cool footing.

In the end, consider sharing the learned lessons with the company management. This sharing helps project managers work … Read the rest

Why Retailers Aren’t Using EMV

EMV chip credit cards were implemented in the United States a few years ago. Still, many merchants are not using EMV despite the security concerns from only using magnetic strips. EMV technology is supposed to make consumer transactions go quicker and be more secure. This in turn limits liability for merchants and protects the bank accounts and identities of consumers. There are around 5 million EMV-ready terminals at U.S. stores, but only 1 million have implemented the process. So why hasn’t EMV caught on with many U.S. merchants?

The problem can be traced back to the beginning of EMV law adaptation. There was an initial delay from EMV adaptation due to a bottleneck; specifically there were severe hardware and software shortages and a lack of knowledge about these technologies. Secondly, getting the terminal to accept EMV cards requires integration of new software from third parties. After this relationship is established, the new terminals and the merchant must complete a certification program with each of the major card networks. Not only is this process long, but currently the certification line is long and many small merchants don’t want to invest time in the process.

In addition to a frustrating certification, Federal lawsdemand competition in debit card processing so merchants have a variety of networks to choose from. But writing software for EMV debit cards is a complex and tedious process, as a result, software is often late to arrive. Plus competition from mobile payment like Apple Pay or Samsung Pay has also slowed EMV implementation. As these options become more popular and user-friendly, many merchants are foregoing EMV chip integration for mobile payment options. Despitethese challenges, The EMV Migration Forum predicts that 90 percent of U.S. terminals will still be EMV chipped by the end of 2017.

Even though, EMV chip cards have proven to be a more secure method of making purchases than magnetic strips, adaptation of the chip has been slow in the U.S. Still it is coming and is a must in the new era of consumer payment processing. Make sure that your business is ready to process EMV chip cards and open an eMerchantBroker.com merchant account. EMB is the payment processor with a nationally recognized staff and systems to get your merchant account set up and running within 48 hours.… Read the rest

Learning to Ski in Niseko

I went to Japan with a friend for a vacation. We had been planning the trip for months and my friend and I really wanted to try skiing in Niseko. Neither of us knew how to ski, so we hired a Niseko ski instructor to teach us how to do it. Everyone else thought it was a bad idea for us to go skiing, because they had heard so many stories about people injuring themselves while skiing. While it is true that skiing injuries occur, you can become injured by doing just about anything else. Fear of injury is no reason to avoid doing something new. Besides, sometimes you have to break a few eggs to make an omelet.

The flight to Japan was along one, and I was asleep for most of it. My friend was too excited to sleep and listened to music on the way.… Read the rest

Finding Products to Maintain a Sewer System

Sewer systems need to be taken care of in a very particular way. They have many fragile components that need to have the correct maintenance performed on a regular basis. If this does not happen, the sewer system will eventually start to fail. It is essential that you know the exact parts that your sewer system needs at any given time to keep working the way it should. You would be wise to educate yourself about these issues if you have not done so already. You should also seek out a good place to supply you with parts to maintain your sewer system as you need them. Here is how you can go about doing this.

  1. You should contact other people who need to maintain sewer systems to find out where they buy their supplies.

It would be a very good idea to seek out people who are in the same situation that you are in. It makes sense that people who need to maintain sewers on a regular basis would have a good idea about where to buy the best supplies. These people might be willing to steer you in the right direction in terms of a place that has reasonable prices. Anyway, it would not hurt to ask. You have nothing to lose and everything to gain by trying.

  1. Make sure that the store you choose offers sewer products that are made by many different companies.

Selection is the key when you are talking about stores that specialize in selling products that are used for sewer maintenance. It might take you a while to find the perfect store for your particular needs. However, your persistence will be rewarded if you keep searching. Your goal should be to find a place that has all of the most popular brands of sewer maintenance supplies. Do not settle for a store that only offers you a very limited selection. Hurotech.com is an example of a site that sells many sewer maintenance products.

  1. What is the return policy of the store?

The supplies that you purchase to take care of your sewer system might not be up to your high standards. If this is the case, you will need to be able to return them and get your money back. This is why it is so imperative that you verify the store’s return policy.… Read the rest

EaseUS Makes It Easy To Recover Data

As the world is progressing at such a fast pace and with modern technologies all over the globe, computers have become a necessity and a need. From storing exclusive data to surfing the internet, computers have always been there to help the generations and generations over the time. Over the years discrete innovations have taken place and we human beings cannot deny that computer has been the best of them all. Earlier there was a time when computers were thought as a luxury item but now a days it has become a fundamental part of everyone’s life. It has become an includible part of success and development all through the globe. They can be seen used in all zones of business and at home too. Computers or laptops have saved manual work time and cost and resulted in quick and cheaper acknowledgments.

But what happens when all the information and data that one saves on the computer is at risk. The files and documents become inaccessible thus resulting in loss of data. This can be extremely dicey for businesses that run wholly on computers. Large scale organizations store large amount of data on computers. Hospitals store the entire data base on computers. Financial institutions, schools, colleges, offices small or big, every sector and field of work is stored on a computer.

Accordingly, it’s extremely important to  recover deleted files. The data that seems to be lost and not found is actually not lost, it is recoverable through the help of professional data recovering tools and services.

One such recovery tool is EaseUS Data Recovery Software. It’s an user friendly software that allows the user to easily recover lost data from the computer, laptop, hard drive or USB. The software caters the needs for windows recovery, mac data recovery, iOS recovery and android recovery.

How It Works?

 The plus point of using this software is that it supports all the windows operations systems as well as Mac operating systems. It is multilingual and doesn’t occupy much space in the hard disk. It can recover all file types even raw files from partitions. The first step it takes to scan the whole computer. It performs the scan in a very detailed manner. The user can define the target that requires to be scared by just selecting the partition or folder to start the scanning. The scan process consists of two types of scan.

  • Quick scan- A faster scan that only rebuilds files from every deleted file in the system.
  • Deep scan- This step starts automatically after the quick scan and does a very detailed scan of files, directories, indexes and goes through every section of the hard disk. It also performs a scan to search for raw files.

Hundreds of files are listed after the deep scan, which are still unorganized. The user can organize it. More files can be found in the Special lost files folder in Deep scan results which contain RAW files.… Read the rest