When it comes to the role of social media as marketing platform for a business, it is almost always the big names that are grabbing the attention similar to Twitter and Facebook. The reason for this is fairly obvious and it is the fact that they have the most popular and biggest names in social media scene with users running to millions. Needless to say, which entrepreneur who would not want to take advantage of this expansive following for their business?
There are lots of lesser known social media platforms on the other hand that can promote your business over the web in the same way how the prior can do and among which is Instagram. Through this, it is actually offering businesses with an easier way to grow but also, to reach its target audience. Here in this article, we are going to discuss why your business must leverage Instagram as part of its marketing tool.
More active users than what you think – believe it or not, Instagram managed to generate more than 150 million unique active users. The number may seem to be small compared to the prior but what should be taken into account is the time period to which it managed to accumulate such growth. Instagram debuted in 2010 only so this figure is something to commend.
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Business-like feeling – when compared to Twitter and Facebook that tends to be a lot more personal, Instagram creates a more business like feeling. This is where the 70 percent of the world’s top and leading brands get into and as a result, it only means serious business. And according to a survey, it concluded that Instagram users are more likely to share, like and comment on brand postings in comparison to other social media sites there is.
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Visual appeal – another factor that keeps users interested in this social site is the ability of sharing experiences and stories visually via visual content. The fact that visual content is easier to share, read and understand instead sifting through pages of content, is what making consumers prefer it. Users can post high quality videos and photos that are authentic to your business when using Instagram.
You can even use this visual content to tell stories of your business and build a personality for it too. You can utilize this to give more emphasis on what happened behind the scenes, which adds transparency to your business.
Flexibility in editing – you’re not just given the chance to upload original videos and photos of your but the chance of editing them to make it more relevant to your business through Instagram marketing.