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Choosing the Right Web Developer for Small Businesses

As a small business owner, you know that in order to get ahead in a competitive market you need to provide the best brand experience for your customers. With the rush of marketing changes over the past few years, the internet has given the consumer the power to choose on so many different platforms. Do not forget that just because you are creating a business, does not mean you have to be an expert on all facets of it. This leaves you with the task of selecting the right web developer to deliver your brand’s message to your potential customers in the most efficient and effective way possible.

Once you begin searching for a web developer to collaborate with, you will realize that they’re everywhere. Online freelance marketplaces are brimming with numerous experienced candidates. In addition to that, you are likely to find at least one or two (hundred) in the nearest town. Below are some of the most important things to consider when you are searching for the best web developer.

Choosing the Programming Language

If you want to start designing a new website from scratch, you should choose what programming language it should be written in. The most usual option is PHP since it is the most popular one and most developers can write more applications in PHP than in other programming languages. Once you have chosen that, start looking for a developer that specializes in the selected programming language(s). If you want to have an existing website improved, you should understand how your website works so that you can find the best developer for the task.


Cost is clearly a deal maker or deal breaker when it comes to hiring a web developer to help you create your website. However, if you select a contractor or agency solely to save a dollar now, you may not be able to receive as much in the long-term when it comes to delivering the results you planned for. Ask the developer if they can give you clear evidence of that value delivered with tangible effects. Keep in mind that it is about value, not cost. If the developer can offer a website or service that brings good ROI, then cost is not something to worry about.

Check Out References

Sometimes the perfect indicator of how well a web developer performs can be determined by how well or poorly they performed on previous project. When you verify their references, ensure that you ask why their customers are satisfied or unsatisfied with a web developer’s work. Ask also about the web developer’s personality, reliability, work ethic and responsiveness to the client’s needs.

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