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How to Build a Website for Your Small Business

Imagine your small business website as a first impression for your future clients. Is it user-friendly, and is it clear in conveying your business’ products and services? Otherwise, visitors may become uninterested and leave your site, which does not expand your repeat customer base.

Be Clear about Your Business and Why It’s There

With only a few seconds to hold your visitors’ attention and keep them on, you should make your value proposition and intent crystal clear as soon as people arrive on your homepage. Excellent visual design, pictures and animation can always enhance a website’s appeal, but you have to take your business’ message into account as well.

Create a User-friendly Website

If you’re developing something from scratch, the first step is to make sure you have the right people working on your project. Most importantly, you should have both technical developers and information architects at the heart and soul of the creative development process. That means will not only be contributing conceptual ideas, but also helping you provide a positive user experience.

Never Underestimate SEO

Unless your site is search-engine optimized, you’re virtually eliminating almost every possibility of organic traffic or unexpected encounters with your brand. Allowing your idea to ultimately steer the technology solution is a good start, but it’s important to make it work with Google and the other search engines. At the very least, you should have generated a site map and have all your title tags, heading titles, and site description filled out properly.

Give Your Brand Life

Lots of corporate websites are lacking in soul, what with uninteresting content, business lingo, stock imagery and nonspecific web design. All of these make for poor user experience. And that will be a serious problem, knowing your site plays a central role in your branding. You can create the best branding experience by being yourself. Communicate with your customers real-time, and let your brand be the reason to make them connect with each other.

Maintain Mobile Friendliness

Approximately 5 percent of traffic to business websites currently comes via cell phones, and in the following year, this number is predicted to rise considerably, with more smart phones seen to join the market and carriers endlessly boosting the capacity of cellular wireless standards. That means your website should be built not only for PCs, but also for smart phones and basic phones.

Use Analytics to Keep Track of Your Progress

You need to tracking your online progress if only to ensure that it is in line with your company goals. If your budget is limited, just use the free Google analytics package. As you confirm that your tags are all working, pull weekly reports and begin examining user behavior on your site. Fortunately, it won’t take long for you to spot trends.

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