I ultimately understand what the prophecies are all about and now that I realize the meaning, it seems so intuitive I really feel a little guilty that I didn’t turn out to be conscious of it sooner. With regards to trade and transactions, building nations increased their share of planet trade, from 19 percent in 1971 to 29 percent in 1999. In bringing the ancient and medieval worlds into fusion—or, as some would say, confusion—the printed book developed a third world, the modern globe, which now en- counters a new electric technology or a new extension of man. The media ecology can very best be viewed as a framework, a way of searching at the planet through the lens that mediums and technologies are far far more influential than the content of the messages they provide. Advances in technology have led to wonderful improvements in all aspects of our lives.
This distinction implies that a medium, is more than just a machine (as technologies is), it is rather the social and intellectual atmosphere a machine creates” (p. 84). While the television as a piece of technology could be used for any quantity of purposes from a light for the space to that of a radio, but that was not how it was adopted for use simply because its most novel feature was the broadcast of the visual medium (Postman, 1985).
We no longer reside in tribal villages in the literal sense, but in the metaphorical sense electronic media has expanded our horizons to such an extent that we really feel a vicarious intimacy with people and areas all more than the planet (Griffin, 2012). It is worth noting that what McLuhan primarily imagined here was the Globe Wide Net, thing is he imagined this thirty years prior to its realization.
This basically indicates that technology controls the improvement of society and free will is minimalized to non-existent. 1 can readily see why this criticism could be applied to media ecology, but I believe particularly in todays media-centric society, it seems that we may in truth be beneath the deterministic energy of technologies unstoppably cascading towards a convergence of man and technology that Ray Kurzwiel has dubbed the singularity” (Kurzweil, 2005). The second critique that is typically used is that McLuhan’s views represent a utopic view of technology that he probably looks only for the most constructive impacts that it has.
As I stated ahead of I consider that media ecology is far far more reminiscent of a framework than a theory, it is a extremely generalized way of hunting at the planet and generating connections, as Postman said. In the near future, the media ecology is posed to have another seismic addition, the convergence of virtual realities and the physical world. In the previous decade, technologies has created huge steps forward in the areas of mobile technology and social integration.