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New Guidelines for SERP Rankings

With Google Penguin updates any website that violates Google’s webmaster guidelines will have their searching engine rankings lowered. Sometimes websites use manipulative techniques in order to achieve high rankings in search engine results, and these guidelines will seek to penalize such websites. Here they are striving to place content as the key, and if your website has great content then it will be recognized over those with little or content with spam. Web pages that manipulate visitors and mislead them by using repeated unrelated phrases, and send them to a different page, will be penalized.

Penguin 4 however was released for all countries and languages at the same time. This means that all websites will consistently experience the same impact independent of their location. There are actually no changes but now Penguin 4 is real time. This implies that any page’s ranking may change each time google updates the information about this page and about pages linking to it. It will then be faster for you to notice how your positive or negative actions affects your search engine rankings in the results pages. Supposing that you website is penalized but your webmaster does a good job in improving and removes harmful links, then this real-time algorithm will help you recover your website from Google penalty faster.

And, unlike the previous updates, this version has made Google algorithm become part of its core algorithm and is no longer a separate filter.

In other words, this algorithms focused not on the toxic links on specific pages rather than on whole websites.

SEO specialists will be affected by this new guidelines because it will be difficult for them to track micro-penalties so they have to audit all important subdomains and specific web pages on a regular basis.

It will also not inform penalties imposed on a website. There will just be indications or signs that you were penalized like a sharp drop in organic traffic or declines positions from some or all of your keywords, including the branded ones.

But since you can see the results of your action quickly, it will also be quicker to recover from this status.

This means that it is important to constantly monitor your position in SERPs. Setting up regular email alerts to stay informed of any position changes is a good way of keeping you informed.

Because the new Penguin takes a granular approach you need to keep your backlink profile healthy and clean and conduct a deep backlink audit of your entire website. Therefore it is essential now to audit backlinks for each important subdomain and subdivision of your website. What this means is that you might have to conduct separate audit for each of the different language version of your website.

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