Search engine optimization gained huge importance when the websites became the window of shopping for the businesses. The people prefer to visit websites while buying something. So it is the part of the advertisement that the website of the business should be optimized so that the audience can easily get to the website. There are many factors that affect the search engine ranking. In order to make your website be ranked at a good spot. The SEO experts adopt these practices to boost the rank of the website. Here are some of those techniques. The title tag is the most relevant in search engine. It is the strongest signal for search engine. The title tag is supposed to give the main description of the content. Search engines use the title tag to display the main title of a search result. If you include a keyword in it then it will indicate the search engine how to rank the page. It is ideal to place the keyword at the start of the title tag. The pages that have been optimized this way will always rank better.Keyword in the description is an extremely relevant signal. It helps gain user clicks from search results pages. If you include a keyword in it, it will make it more relevant to a search engine and a person who is searching.There are not all the SEO activities, you need to look at all the activities which is not possible. The best option is to visit www.serendipity-online-marketing.co.uk .SOM is the SEO services provider with best quality. You can visit www.serendipity-online-marketing.co.uk for more details.