A Guide to Google Penguin 4.0 Updates
The most recent algorithm of Google which is the Penguin 4.0 has recently been released. Google has placed Penguin in its core ranking algorithm. With Penguin, it becomes real time which means that Penguin data is updated or refreshed in real time, so that you can see changed shortly after the page affected has been indexed again.
With this Penguin update rankings depend on spam signals, and rankings are adjusted accordingly; it no longer depends on the whole website. This means that Penguin influences specific pages, sections or wide scope of a website.
How will this affect SEO specialists and website owners?
There are other indications that your website has been penalized aside from losing traffic significantly. Below are the observations as to what other indicators are there that your website is being penalized.
You should look at your keyword ranking, and not only traffic jobs can indicate a penalty.
Another indicator that you website is penalized is a decrease in sales, conversions and click-through rates.
Some other sign that can indicate a penalty is if you get a warning in Google Search console, a drop in rankings, and a sudden decrease in conversions.
If your website has been greatly impacted by the algorithm, Google will not send you any message informing you of what’s happened to your site’s performance. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.
Another penalty indicator is if some of your internal pages start to rank higher than the pages that you have optimized, you should check whether or not your website has been penalized. It is bad when wrong pages rank in search results. You want to give the best search results to your targeted audience to convince them to visit your site. If they end up in the wrong page rather than the optimized one they will not stay and leave it unsatisfied quickly.
You can check if you websites does not appear in the top position of Google SERP for your own brand terms, then your site must have been penalized.
If the above things have happened to your site then check if your domain is under penalty so you can develop a recovery plan.
With this Google update what it aims to do is to improve the search experience of its users. SEO specialists and website owners need to change the way they work and eliminate the use of black hat SEO techniques.
Here are some benefits of Penguin 4.0 to SEO.
Now with the new update, it will be faster for SEO specialists to restore ranking and traffic issues.
While before it data was periodically refreshed, but with Penguin 4.0 data is refreshed in real time. With this algorithm update, any action such as removing links will no longer need to wait for the next algorithm refresh to assess this action.
with Penguin 4.0 everything is a win-win situation. There will be a reward for the white hat SEO techniques used by SEO specialists and website owners with this new update. Users will be able to appreciate SERP more.
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