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How Can Augmented Reality Enhance the Way we Do Business? Augmented Reality (AR) is a new development which affects business practices not like the way technological advancements do wherein businesses are prompted to change their ways of doing things, but to thoroughly enhance their old patterns of achieving a peculiar task. Fundamental tasks of the business like hosting meetings and showcasing products are constantly being augmented because there is a need to adapt to the current business environment. And each time something new comes along, the business experiences changes like a face lifting of some sort. When it comes to accommodating business dealings and promoting our products to potential clients, there is a need for enhancing the way it is done from farm gate transaction to our brick and mortar economic undertaking. The tasks themselves have not really changed but the way we do it experienced tremendous change. With technological advancements, business transactions and product promotions which entail a substantial cost and with a restricted reach, now is possible to do even from a great distance. It is now an equal reality to make face to face transactions and product promotions even from a remote location, thanks to technological achievements.
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Augmented reality is distinct from virtual reality in that it offers users graphical enhancements to their real, physical environment, rather than creating an entirely new environment. So, for example, you want a potential customer to see how a furniture would look in her room, you simply face your tablet towards the room and place the virtual furniture in the place where they want it to be, and the customer can see how it will look like. This is what you would do if you had brought the actual furniture and put it in the spot where you want it to be. Now there is no longer any need to imagine what it would look like and what color would match the others because you can see everything in AR.
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Augmented reality can completely change the way geographically dispersed employees connect. Team meetings usually detaches some of the remote worker and they can also easily be distracted. With augmented reality it is possible to hold team meeting where everybody in present in the room. It will be a more engaging meeting especially for the remote workers and those who are physically present are more likely to include them in the discussion. With augmented reality, your digital information can blend well with you real world environment and this is something great and amazing.